"Special Treats" is a double page
feature article produced by imageink.with text by Carol West
and images Robert Muir.
Melbourne Weekly Magazine is one of Australia's most
successful free suburban publications. The lifestyle magazine
is distributed each week to more than 110,200* households in
the Melbourne cities of Boroondara and Stonnington. Melbourne
Weekly Magazine is a unique blend of news, lifestyle and real
estate content and is the essential medium for reaching target
audience.
READERSHIP FACTS **
161,000 weekly readers 62% are women, 38% are men 51% of readers
are aged between 25-49 years 57% have a diploma or degree and
48% enjoy full-time employment The average household income is
$97,460 47% are AB quintile 63% of readers classify themselves
as ?big spenders? 76% believe quality is more important than
price 73% own or are paying off a house 46% of readers plan to
buy a car in the next 4 years Readers have access to the internet:
90% Light viewers of TV & radio: 41% 64% are heavy readers
of print
* CAB Audit Oct 06 - Mar 07 ** Roy Morgan Readership Survey Oct
04 - Sep 06
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