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" Mercedes magazine is mailed to current Mercedes-Benz
owners three times a year. The magazine is designed to reward
customers and keep them informed about the company's innovation,
design, research and development and environmental initiatives.
It stimulates and entertains with lifestyle content including
features on leisure, design and travel, interviews and a regular
photographic essay. Mercedes magazine utilises bold typography
and stunning photography to achieve a modern and sophisticated
design treatment. Dealer newsletters designed to create a direct
dialogue between dealerships and their local customers complete
the marketing communication program. " Quote Hardie Grant
- publisher.
With a circulation exceeding 60,000 copies per issue in Australia
alone, Mercedes magazine communicates the Mercedes brand values
to a substantial number of influential customers. Not only is
the magazine highly effective for Mercedes, is also provides
access for select advertisers to this highly sought-after audience.The
New Zealand edition of Mercedes magazine is based on the Australian
version, sharing much of its content but with the addition of
some specially commissioned articles. |
