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Melbourne
Weekly Magazine is one of Australia's
most successful free suburban publications. The lifestyle magazine
is distributed each week to more than 110,200* households in
the Melbourne cities of Boroondara and Stonnington. Melbourne
Weekly Magazine is a unique blend of news, lifestyle and real
estate content and is the essential medium for reaching target
audience.
READERSHIP FACTS **
161,000 weekly readers 62% are women, 38% are men 51% of readers
are aged between 25-49 years 57% have a diploma or degree and
48% enjoy full-time employment The average household income is
$97,460 47% are AB quintile 63% of readers classify themselves
as ?big spenders? 76% believe quality is more important than
price 73% own or are paying off a house 46% of readers plan to
buy a car in the next 4 years Readers have access to the internet:
90% Light viewers of TV & radio: 41% 64% are heavy readers
of print
* CAB Audit Oct 06 - Mar 07 ** Roy Morgan Readership Survey Oct
04 - Sep 06
"Mane Event"
is a one page feature article produced by imageink.. In addition
there was a feature mention in the contents section
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