Melbourne
Weekly Magazine is one of Australia's most successful
free suburban publications. The lifestyle magazine is distributed
each week to more than 110,200* households in the Melbourne cities
of Boroondara and Stonnington. Melbourne Weekly Magazine is a
unique blend of news, lifestyle and real estate content and is
the essential medium for reaching target audience.
READERSHIP FACTS **
161,000 weekly readers 62% are women, 38% are men 51% of readers
are aged between 25-49 years 57% have a diploma or degree and
48% enjoy full-time employment The average household income is
$97,460 47% are AB quintile 63% of readers classify themselves
as ?big spenders? 76% believe quality is more important than
price 73% own or are paying off a house 46% of readers plan to
buy a car in the next 4 years Readers have access to the internet:
90% Light viewers of TV & radio: 41% 64% are heavy readers
of print
* CAB Audit Oct 06 - Mar 07 ** Roy Morgan Readership Survey Oct
04 - Sep 06
"Coasting Along" is a one page feature article
on Tiger Airways new route to the Capricorn coast ,Queensland,
Australia in Melbourne Weekly Magazine. Words and images by Carol
West , Robert Muir and Capricorn Tourism. In addition there was
a cover mention and a feature mention in the contents section
To read just click on the
page then use the enlarge icon |
